Square Root is going out of business

We are not even sure where to begin.

When we launched Square Root in 2017, we had no idea what the future had in store. To be honest, we didn't know what we were doing and simply thought, let's give this a try! The next 5 years would be some of the hardest, most rewarding times of our lives. Through this journey of entrepreneurship, we have met some of the most incredible people - business friends, suppliers and grocers, and of course, YOU - our amazing, supportive customers.

It is bittersweet to tell you today that we have decided to shut down Square Root. The universe is telling us it is time, that Square Root's time is now complete. As you can imagine, the last two years have been particularly difficult. The cost of every ingredient has gone up. The cost to get our products out to you has gone up. Grocers, retailers, distributors prices have gone up and we have been absorbing those costs as we did not want to pass them onto you. And we cannot raise our prices anymore.

After a lot of difficult conversations, we decided that the best thing for us and our family was to move on to the next stage of life and conclude Square Root's journey.

We are beyond proud of everything that we accomplished over the last 5 years. We still pinch ourselves when we walk into Whole Foods and see our products on the shelf. THANK YOU for continuing to support us year after year. We truly would not be here today without all of you. It has been our pleasure.


Ellie & Pat

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